Strategy & Innovation Magician
Strategy & Innovation Magician

The sky is not the limit

Competence, talent, passion and engagement.

Work on the Roadbg

Available for consulting

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  • Head Innovation, Chocolat Frey
    2015-2016, Zurich
    All about innovation and consumer centricity, team and change coach − Development and implementation of innovation and strategy management processes − Launched and led the strategy development, redesigned the business fundamentals − Spearheaded business model innovation, leader of Innovation Lab − Initiated and successfully managed digitalization & innovation culture projects
  • Consulting & Facilitation
    2013- , Zurich
    Consulting in strategy, Marketing, digital Marketing for small and medium size companies. Workshop facilitation in team development, Innovation and strategy. − Successful development of brand repositioning and growth strategy − Transformational portfolio strategy plan − Breakthrough process design and lead in a team development project
  • Global Innovation Director, Kraft Foods
    2010-2013, Zurich
    Strategy and innovation lead, coach for Country partners − Built up and lead the global gifting & seasonal cross functional innovation team − Global strategy development for the gifting category and for iconic brands e.g. Toblerone, Cadbury, Milka, secured top priority in funding and resources − Revolutionary Toblerone strategy and its 360° implementation plan developed: brand development, product portfolio, advertising
  • Manager Starbucks Partnership, Kraft Foods
    2008-2010, Zurich
    − Built a highly performing and cooperative cross companies & -geographies team, and significantly improved the business results − Successfully developed the European strategy and portfolio roadmap for commercialization − Development and implementation of the marketing plan for Europe, incl. launch, POS, all aspects of communication, promotions, trade marketing
  • Marketing Director, Kraft Foods East Adria
    2006-2008, Vienna
    − Secured market leadership in chocolate through Milka brand with strategy change, communication and innovations, cost saving projects − Developed a highly profitable brand expansion model through licensing, which became the regional model (General Manager’s Award)
  • Marketing Director, Kraft Foods Hungary
    2003-2006, Budapest
    − Gained market leadership on the chocolate market through Integrated Marketing Plans & Portfolio reinvention − Developed the organization into category model
  • Category Manager Kraft Foods Hungary
    2000-2003, Budapest
    Responsible for communication, product development, marketing plans and budget
  • Brand Manager, Kraft Foods Hungary
    1999-2000, Budapest
    Brand management, advertising and product development
  • Brand Manager, Nutricia Dairy&Drinks
    1999-2000, Budapest
    Product development, market analysis, communication and loyalty programs

Wehrlisteig 17, 8049 Zürich, Switzerland

Phone Number: +41 79 691 62 69